Home > Beauty Advent Calendars > Selfridges Fragrance Advent Calendar 2026 – Sold Out

Posted on October 13, 2026

Selfridges Fragrance Advent Calendar 2026 – Sold Out

UPD 2. Back in stock

UPD. Available now

Selfridges Fragrance Advent Calendar 2026 (worth £1416) is coming soon. Priced at £225. Launch date: 08/10.

What’s inside:

Fragrance Du Bois Patchouli Gourmand 30ml
Le Labo The Matcha 29 15ml
NEW! Bibbi Parfum The Last Mango 30ml
Mind Games Queening 15ml
New Notes Latte Di Cherry Extrait de Parfum 15ml
Thameen Riviere 50ml
INITIO Oud for Greatness 10ml
INITIO Musk Therapy 10ml
INITIO Lift Me Up 10ml
V Canto Arkano Della Luna 15ml
EX NIHILO Lust in Paradise 50ml
Penhaligon’s The Tragedy of Lord George 10ml
Penhaligon’s Halfeti 10ml
Liquides Imaginaires Blanche Bête 7.5ml
Liquides Imaginaires Liquide 7.5ml
Ormonde Jayne Suede Silhouette 88ml

Shop here: selfridges.com

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156 Comments

Shannon

12.10.2026 17:00

where is it confirmed there’s a restock tomorrow?

Author

Mary

12.10.2026 17:06

Reply to Shannon

It hasn’t been officially confirmed 😉😉😉

Shannon

12.10.2026 17:17

Reply to Mary

👀 I really hope I can get one!

Author

Mary

12.10.2026 17:20

Reply to Shannon

🤞🏻🤞🏻🤞🏻

Oluwabukola Ikuenogbon

12.10.2026 17:04

Please do you know if it would also be available in store tomorrow.

Author

Mary

12.10.2026 17:05

Reply to Oluwabukola Ikuenogbon

Unfortunately, I don’t know 🤷‍♀️🤷‍♀️🤷‍♀️

Anna

12.10.2026 17:29

Thank you very much for this information. Do you happen to know approximately what time it will be?

Author

Mary

12.10.2026 17:36

Reply to Anna

Unfortunately, I’m not sure, but I think it’ll be around the same time 🤷‍♀️🤷‍♀️🤷‍♀️

Tedders

12.10.2026 17:31

Hi, any idea what time it will go live? Thanks.

Author

Mary

12.10.2026 17:38

Reply to Tedders

I don’t have a confirmed time, but I think it’ll be the same as last time.

Tat

12.10.2026 19:00

What? Have I missed it ? Last time I was in the queue, but then there was a bug, I tried to add it but the page just kept flashing, nothing at the end… 🙁

Author

Mary

12.10.2026 19:23

Reply to Tat

Yeah, I had exactly the same issue, but I managed to click Add to Bag just in time!

Tat

12.10.2026 19:25

Reply to Mary

Lucky you !!! I hope I will finally get one. The page says there will be some soon still…

Author

Mary

12.10.2026 19:56

Reply to Tat

🤞🏻🤞🏻🤞🏻

Karlygash

12.10.2026 19:38

Sorry to ask, but is it certain that it’ll be available tomorrow? Cause I heard that it’ll be restocked on 14th Oct. Thank you!

Author

Mary

12.10.2026 19:55

Reply to Karlygash

I’m not 100% sure, as there’s been no official confirmation, but I got an email from Selfridges today saying they’re planning to restock it tomorrow. It’s all been a bit of a mess, so I don’t think anyone knows for sure.

Deb

12.10.2026 20:39

Added to my wait list..are we thinking it will be around 9am?

Author

Mary

12.10.2026 20:45

Reply to Deb

I think so 🤞🏻🤞🏻🤞🏻

Deb

12.10.2026 22:16

Reply to Mary

Wish me luck.. have a great evening Mary

Author

Mary

12.10.2026 22:38

Reply to Deb

Good luck! Keeping my fingers crossed for you! 🤞🤞🤞

Esther

12.10.2026 21:51

I read somewhere that they will restock 3000 units but not 100% sure of this information. Hope resellers don’t buy 50x each like the last time 🙁

Author

Mary

12.10.2026 22:04

Reply to Esther

Yeah, me too ☹️☹️☹️

Anna

13.10.2026 09:15

Sooo… I used Mary’s genius hack. I managed to buy one and used Paypal. I have a Paypal email receipt but no Selfridges email confirmation as yet. The website won’t let me check my account to see if an order has been generated. This is all a bit stressful!

Anna

13.10.2026 09:17

Reply to Anna

I’ve just managed to check my account and no order shows…

Tat

13.10.2026 09:21

Reply to Anna

They removed it from my favorite once launched. At least you managed to get it. check your paypal account to see if there is any order.

Anna

13.10.2026 09:25

Reply to Tat

It says I have an order placed but Selfridges have not completed the order, so I expect they may cancel it.

Tat

13.10.2026 09:27

Reply to Anna

Let cross fingers. Once paid, paid in theory. Why would they cancel it?

Anna

13.10.2026 09:34

Reply to Tat

Thanks. I just rang them and they said that Paypal sometimes don’t immediately transfer the money AND their website is very busy. I’ve been told to leave it until tomorrow and call them again if there is no confirmation.

Tat

13.10.2026 09:44

Reply to Anna

I hope you got it !!!!
On my side hopeless, tried every trick, none has worked for me.

Author

Mary

13.10.2026 09:43

Reply to Anna

Amazing! Congrats! ♥️♥️♥️

Tat

13.10.2026 09:17

I tried the save in my favorite trick. Didn’t work. They removed from my favourite it once launched again. And now over 27K ahead on me… I guess it is all over, tried my best… Not meant for me 🙁

Anna

13.10.2026 09:20

Reply to Tat

Yeah, I have 146000 ahead of me and it’s disappeared from my wishlist.

Tat

13.10.2026 09:24

Reply to Anna

Did you check your Paypal account? Maybe the order is valid, just they system is saturated and you will get the order notification by the end of the day.

Elizabeth

13.10.2026 09:30

Reply to Anna

this happened to me. It also logged me out too. I refreshed the page, went back a screen. Suddenly I was back in and my wishlist re-appeared, then disappeared again. It reappeared again and I right clicked on it to open it in a new window. This worked and was able to purchase. Hopefully that helps?

Tat

13.10.2026 09:33

Reply to Elizabeth

Thanks Elizabeth, I’m trying: I’m getting a page with jackets whenever I click my favourites lol

Elizabeth

13.10.2026 09:38

Reply to Tat

Yeah, it was doing all kinds of crazy antics for a good 10 mins with me too – mainly “error message”. I thought it wasn’t gonna happen. keep trying x I’m sending positive vibes Tat!

Tat

13.10.2026 09:45

Reply to Elizabeth

Thank you !!!

Deb

13.10.2026 11:05

Reply to Tat

Same here

Author

Mary

13.10.2026 09:43

Reply to Elizabeth

Congrarts! 👍🏻👍🏻👍🏻

Debbie

13.10.2026 11:48

Reply to Tat

Add a zero onto the number, now.

Over 220,000 in the queue, now 😳

G M

13.10.2026 09:58

It’s sold out now before anyone spends ages trying to buy!

Tried for half an hour to checkout but every time an error from Barclays with PayPal or credit card, I don’t even use Barclays so it must be an issue with them. Sigh. Oh well

Tat

13.10.2026 10:07

Reply to G M

Says the queue is paused but I guess if there was only 3000K to be sold, it is. I tried every trick, and was online at 8, yet, it says I have 25K ahead of me. So I guess it sold out. Or will be anyway. I’m sure some buy many at once…

G M

13.10.2026 10:20

Reply to Tat

It does say it’s sold out in my basket unfortunately, but I did notice they also seem to have disabled the wishlist page, so maybe they’ve removed the stock and paused the queue so they can fix that loophole to make it fair…. And yes I did see multiple videos of people buying more than one, even someone buying over 80!

Tat

13.10.2026 10:24

Reply to G M

80??? Their system should cancel those orders. Clearly it is meant for resell.

Deb

13.10.2026 11:06

Reply to G M

New videos today of ppl buying that many ? 🤬🤬🤬

Fabs

13.10.2026 10:59

Reply to G M

I had the same issue, I had it in my basket. I tried checking out from two different devices, I tried using a bank card, Paypal and Apple Pay and the payment would just not go through no matter what, I had the Barclays error message as well. I cannot believe how close I was. I wonder if they paused the queue because this was happening to everyone. Been an hour now, I wonder how long this is going to take.

Elizabeth

13.10.2026 11:15

Reply to Fabs

This did happen to me also with debit and credit card, the barclays message was there even before the option was selected. So I opted for Klarna in the end, it also wouldn’t go through the first three times but it did the fourth. Hoping this gets sorted and you get back on and it works out, not sure if Klarna is an option for you?

G M

13.10.2026 11:34

Reply to Fabs

Good to know it wasn’t just me with these errors then… So frustrating! And I now have so much money pending from my bank because of all the times I failed to pay lol! Maybe I spoke too soon, let’s hope it’s not out of stock and they’re just pausing it to fix this 🤞

Deb

13.10.2026 11:04

The queue is stuck

Maria

13.10.2026 11:38

I finally managed to get one today and they just cancelled my order. 1!! It’s just so stupid I’m not even bothered anymore.

Anna

13.10.2026 11:42

Reply to Maria

The same.

Fabs

13.10.2026 12:05

Reply to Maria

Omg did they say why??

Author

Mary

13.10.2026 12:07

Reply to Maria

OMG, what a mess! 🤬🤬🤬

Anna

13.10.2026 12:11

Reply to Mary

This “We are sorry to tell your order 22872**** has been cancelled. Unfortunately, when we tried to locate the stock for your order, the item(s) listed below could not be found. At this point we don’t know if or when more stock will arrive.

We appreciate that this is really disappointing for you. Please know that we really value your custom and are constantly monitoring our standards to prevent this from happening again.”

Last edited 7 hours ago by Anna

Author

Mary

13.10.2026 12:18

Reply to Anna

I have no words…

Debbie

13.10.2026 12:18

Reply to Anna

Why can’t they cancel one of the orders with multiples, or people placing multiple orders from the same account? This is nuts!

Elizabeth

13.10.2026 12:24

Reply to Debbie

Exactly this. I think this is what makes it all the more frustrating, knowing there are people buying multiple to resell and Selfridges were aware of this. I emailed them myself earlier this week with the link that someone provided on here to the instagram reel – they definitely know this is happening. You would have thought they would have worked out how to not let this happen the second time round.

Anna

13.10.2026 12:34

Reply to Debbie

I just don’t understand why their email says the product is out of stock, while the product page on their website says The Queue will open again soon! . So, is the product available or not?

Honestly, at this point, I don’t even care anymore. They can keep the calendar as a souvenir. There are a million ways to ensure that everyone has an equal and fair chance of purchasing just one calendar per person. But apparently, they either don’t know how to do it, don’t know how to implement it, or simply don’t care.

Tat

13.10.2026 13:49

Reply to Debbie

Yeah that is not fair.

Maria

13.10.2026 15:51

Reply to Maria

They claimed out of stock. I did ask if they would restock and would then be able to honour my order, but the bot email reply straight up said “no”. The person I spoke with over the chat had the same reply. Zero care. What a monumental fail from them.
But it’s ok though, it was just a “want”, not a “need”, so no real losses – other then my time 😅

Debbie

13.10.2026 11:44

Oh dear, this seems even more of a mess than the first day launch 😔

I wonder with all of the interest around Selfridge’s, Liberty – with their amazing Fragrance Hall – may be tempted to launch an offering next year?

Deb

13.10.2026 11:55

There HAS TO BE A BETTER WAY TO DO THIS …and why are resellers STILL able to buy in bulk?

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