Virtue Flourish Thickening Styling Treatment Review
Today, I want to share my experience with the Virtue Flourish Thickening Styling Treatment, a leave-in styling cream that thickens, volumises, and protects the hair from heat up to 232°C/450°F. Let’s go over the details and find out if it’s worth the investment.
The formula contains Alpha Keratin 60ku®, Virtue’s exclusive protein that strengthens and repairs hair from the inside out. It also features a blend of emollients and humectants, including hyaluronic acid, Tremella extract, yeast extract, panthenol, glycerin, xylitol, trehalose, glycine, dextran, galactoarabinan, hydrolysed vegetable protein, rice seed protein, sunflower sprout extract, squalane, jojoba oil, and rice extract to condition the hair.
A blend of polymers, rice, and hydrolysed corn starch boosts hair volume and provides durable hold, while magnolia bark extract preserves the hair’s elasticity and structure. Phytic acid, radish extract, green tea extract, yeast extract, and clover extract provide antioxidant protection, while chia extract and larch wood improve hair strength and help thicken. Acetyl tetrapeptide-3 helps to reinforce the hair root, promote hair growth, restore hair volume, and inhibit scalp inflammation.
The product has a thick, creamy texture that doesn’t weigh down my hair or leave any greasy residue. It also layers well with other styling products. This treatment works best when applied to damp hair before styling, and the heat protection up to 232°C/450°F is a real benefit for those who use heat styling tools.
The Virtue Flourish Thickening Styling Treatment has a light scent with notes of citrus and patchouli, which I’m not really into. However, it’s not overpowering by any means and doesn’t linger on the hair, so it’s not an issue for me.
I have fine hair that tends to go flat, and I’m very fussy when it comes to styling creams. It has to tick a lot of boxes! It must be lightweight but never greasy, provide hold without stiffness or stickiness, and give visible thickness. Most fail at least one of these. The Virtue Flourish Treatment exceeds every expectation. It gives natural-looking thickness without residue, keeps volume all day without crunch, and leaves hair soft to the touch. With regular use, I’ve even noticed my hair looks healthier.
I love Virtue hair products, and the Virtue Flourish Thickening Styling Treatment is no exception. This product really does the job and checks all the boxes, except for the price. I do wish it were cheaper, but even so, I’ll definitely repurchase it.
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PR sample/Gifted
Virtue has absolutely changed my hair. I’ve seen a huge difference since using their products. This is really amazing stuff!