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Posted on November 8, 2023

VIRTUE ColorKick Illuminating Mask Review

VIRTUE ColorKick Illuminating Mask Review

I’m back with a review of VIRTUE ColorKick Illuminating Mask. It’s a really nice toning mask with no artificial dyes that eliminates brassy tones and protects hair colour without drying out. Without further ado, let’s dive in and check if it’s worth a try.

VIRTUE ColorKick Illuminating Mask

VIRTUE ColorKick Illuminating Mask is formulated with Alpha Keratin 60ku®, Virtue’s exclusive protein that strengthens and repairs hair from the inside out. The formula is also enriched with panthenol, phospholipids, trehalose, xylitol, betaine, conditioning agents, antistatics, hydrolyzed quinoa, hydrolyzed verbascum flower, hydrolyzed rice protein, magnesium aspartate, copper gluconate, squalane, olive oil, castor oil, sunflower oil, moringa oil, shea butter, turmeric extract, red seaweed extract, ivy gourd extract, neem extract, Eggplant extract, cabbage extract, chia seed extract, hydrolyzed baobab seed extract, greed tea extract, bistort extract, rice bran extract, Irish oak extract, prickly pear extract, and African tulip tree extract.

VIRTUE ColorKick mask

This is a very thick, intensely hydrating hair mask. The formula is impressively moisturising, leaving my hair incredibly soft, easily manageable, and silky to the touch. Even with my fine hair, this mask works wonders and doesn’t make my hair greasy or weighed down. I use it weekly, and a small amount really goes a long way. The only drawback I find with this mask is its price.

The VIRTUE ColorKick Illuminating Mask offers a lovely, subtle, and creamy fragrance that is truly delightful. The scent is an appealing combination of yuzu zest, chamomile, and creamy sandalwood.

VIRTUE ColorKick mask review

My bleached, colour-treated hair tends to get brassy quickly without using toners. Even though I’ve tried many other intense purple masks that help get rid of brassiness better, I appreciate that this mask doesn’t dry out my hair as they do. It does a great job at maintaining my blonde and makes my hair look really shiny.

VIRTUE Illuminating Mask Review

To sum it up, the VIRTUE ColorKick Illuminating Mask is a great mask to use between salon visits. It gives a decent toning effect and leaves my hair silky-soft and shiny. After using it, my hair feels incredibly smooth, rejuvenated, and healthier. I personally believe that it’s a wonderful product for colour-treated hair.


PR sample/Gifted

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